The Complete Health Care Marketing Automation Checklist

healthcare_marketing.jpgA successful marketing automation campaign is built on smart content strategies and workflows that nurture prospects to take the next step. Whether the next step is contacting your organization, attending an informational event, or scheduling an appointment, this checklist provides a rubric to Continue reading “The Complete Health Care Marketing Automation Checklist”

The Importance of Marketing Automation in Health Care

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Marketing Automation…the new, bright, shiny tool of marketing. Marketing automation begins with software designed to systematize marketing and communication functions with the ultimate goal of new patient acquisition and further engaging existing patients. Automating functions like email, social media Continue reading “The Importance of Marketing Automation in Health Care”

How to Choose a Medical Mailing List

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How to Choose a Medical Mailing List Medical direct marketing requires more precision when choosing a health care list than simply focusing on physicians or medical professionals. With all the categories, specialties and different organizations than can be involved with the medical industry, any company Continue reading “How to Choose a Medical Mailing List”

5 Ways to Make Health Care Email Marketing Great

healthcare-marketing-dmn3.jpgEmail marketing in health care is on the rise. Not a surprise, given that most adults keep their smart phones within arm’s length 24 hours a day. Done properly, (i.e. not Spam!), email campaigns can help nurture prospective patients who are considering getting services, engage them in wellness and preventative options, Continue reading “5 Ways to Make Health Care Email Marketing Great”

Do You Really Need Email Lists For Healthcare?

DJB-363.jpgWe are a direct marketing business founded on a rock solid base of many successful years of experience building and managing lists used in direct marketing campaigns. Our primary principle of providing true quality leads with great customer service is never taken lightly – as a full service mailing list Continue reading “Do You Really Need Email Lists For Healthcare?”